Beer

I get to work with some brilliant companies in this job but very few products as enticing as beer!

Luckily this week I began some work with local micro-brewer, Acorn Brewery (http://www.acorn-brewery.co.uk).

What is a straight forward product (beer) and a straight forward customer base (pubs) is still a very volatile market (pubs closing across the UK) and when some of your competition have marketing budgets running into the millions (think of your favourite mass produced tipple) things can be quiet difficult.

Acorn Brewery do have fantastic quality ales and some large pubs chains who sell several of their products. Here's hoping we can get Acorn's sales to the next level and stay relatively sober along the way....